Competitor analysis is the process of evaluating how well your business is performing. So, you may comparing it to other competitors and identifying opportunities for improvement. Competitor analysis is a tool for identifying competitors in your industry. It helps you to identify their weaknesses and strengths. Meaning, observing how the competitors appear online, or how they reach the customers. Also, what points have helped them to attract more audiences, and many more, should be researched properly. A proper analysis would result in staying ahead in the industry. Usually, it is complicate when it comes to a proper comparison, and often business owners deal with it emotionally.