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Search Engine Optimization
- The more links pointing to a page or website, the higher its position on search engine results pages (SERPs).
- Links have traditionally been the most important part of SEO.
- One way to increase your link profile is through guest posting. A type of content creation where you publish articles on other people’s websites. You could also get involved with online communities like Reddit, Quora, and Hacker News, which often form around specific topics or niches. Lastly, you could look for opportunities to create native advertising for companies within your niche. This usually involves writing blog posts about their products/services which will include an affiliate link back to their site; when someone clicks this link and makes a purchase, they will be credited with generating revenue for both parties involved.
- Getting people to link back to your site (link building).
- Having other websites reference you in articles or blog posts (brand mentions).
- Building a large social media following on popular platforms such as Facebook or Twitter so those sites' algorithms give you higher rankings in search results for certain keywords (social media optimization).
- Discover (Research) - We start by researching your competitors, where they rank for their keywords, and how much traffic each of their pages gets. We also look at your goals and business model to make sure that you're getting maximum ROI from an SEO campaign.
- Analyze (Conduct an Audit) - Our next step is to perform a full audit of your site's current performance in terms of SEO, with particular attention paid to content quality and user-friendliness. This will help us identify areas where we can improve your site's ranking potential.
- Strategize (Create A Plan & Develop A Strategy) - Once we have all the information needed about what needs improving on your site, we'll map out a strategy for optimizing those areas so that they will rank better in search results pages than before. The end result is an actionable plan that will increase traffic. And therefore sales, for years to come.
- Implement (Execute) - This is where we put all of our hard work into action by working with you to implement changes that will improve the site's ranking potential. We'll also handle ongoing maintenance and optimization so that you don't have to worry about it.
- Measure (Track) - We'll track the changes we make to ensure that they're working as expected. This includes measuring how well your site is ranking in search results pages and tracking any conversions that occur because of them.
- Optimize (Adjust) - If our initial strategy isn't working as planned, we'll revise it based on what we've learned from our analysis.
Features | Premium Starting from $2500/month | Platinum Starting from $5000/month | Tailor-Made |
---|---|---|---|
Number of keyphrases optimized (Keyphrases with less than 1M results) | Up to 100 | Up to 200 | Custom |
Pages Optimized | Up to 30 | Up to 40 | Custom |
Technical Website Analysis & Opportunity Report | ✓ | ✓ | ✓ |
Keyword research & selection | ✓ | ✓ | ✓ |
Keyword mapping to target pages | ✓ | ✓ | ✓ |
Title Tags & Meta descriptions | ✓ | ✓ | ✓ |
Robots.txt optimization | ✓ | ✓ | ✓ |
XML sitemap creation & submission | ✓ | ✓ | ✓ |
Google Business Profile optimization (if needed) | ✓ | ✓ | ✓ |
Information architecture audit | ✓ | ✓ | ✓ |
Canonicalization analysis | ✓ | ✓ | ✓ |
Initial external link analysis and disavow | ✓ | ✓ | ✓ |
Link redirect audit | ✓ | ✓ | ✓ |
Internal linking restructuring & optimization | ✓ | ✓ | ✓ |
Duplicate content analysis | ✓ | ✓ | ✓ |
Header Tags Optimized (Ex. H1s) | ✓ | ✓ | ✓ |
Setup of website sitemap | ✓ | ✓ | ✓ |
Image optimization | ✓ | ✓ | ✓ |
Custom 404 error page setup and optimization | ✓ | ✓ | ✓ |
Schema Implementation (JSON-LD) | ✓ | ✓ | ✓ |
Google Analytics setup/ conversion tracking | ✓ | ✓ | ✓ |
Google Tag Manager setup/ conversion tracking | ✓ | ✓ | ✓ |
Google Analytics traffic analysis | ✓ | ✓ | ✓ |
Not sure? Consult with an expert ⟶ | Start now | Start now | Start now |
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