YouTube Marketing: The Ultimate Guide - Zounax
There are many types of social media marketing and each one has its own unique benefits. YouTube, however, is one of the best platforms for promoting your business. In this article, we’ll explain why using YouTube for marketing is so important and how you can use it in your own business!
What is YouTube marketing?
YouTube is the second-largest search engine in the world and has over a billion users. It’s also the second largest social network, with more than two billion monthly active users.
In other words: YouTube is huge.
But what does that mean for you? Plenty! Because when it comes to getting traffic, there are few better ways than using video content on YouTube as part of your marketing strategy.
Social Media Marketing
Social media marketing is one of the best ways to connect with your audience, not only because it gives you a direct line of communication but also because it can help you promote your videos and drive traffic to your website.
Once you have established a presence on these sites (you can start with just one), make sure that you are using them consistently by sharing valuable content that resonates with your target market and engaging with others who are posting in similar fields. This will draw the attention of relevant followers who will then be interested in what else you have to offer beyond social media.
After building up some momentum on these platforms by sharing valuable content regularly (and making sure there’s no spamming!), consider creating YouTube videos related to each platform so that people can get an idea about who they’re following before following them there directly as well!
Video Advertising
YouTube ads are a powerful way to drive traffic to your website, blog, or landing page. You can choose from several different ad types:
- In-stream ads appear before or during YouTube videos.
- In-display ads appear next to search results and other video content on YouTube.
- Outstream ads are displayed as banners or cards that appear outside of the video playback window in desktop view.
YouTube ads can be targeted according to demographic information (age, gender) and interests (sports, cars).
It’s also possible to set up remarketing campaigns using Google Analytics with the Ads Manager feature in order to retarget people who have already visited your site once they’ve left it without having clicked on an ad link.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is a long-term strategy that’s focused on improving the visibility of your website in search engines like Google and Bing. SEO is a process, not a quick tactic to boost traffic. It’s also not something you can master overnight—or even in just one day!
SEO is an evolving set of practices, tools, techniques and best practices that help websites rank well in organic search results. SEO specialists use their knowledge of algorithms to ensure that their clients’ sites are optimized for their desired target audience(s).
Content Marketing
Content marketing is a form of marketing that involves creating, distributing and promoting content to attract, acquire and engage a clearly defined audience with the objective of driving profitable customer action.
Video Fromat
When uploading videos to YouTube, you have the option to choose from various formats. The most common formats are 16:9 widescreen and 4:3 standard definition. A lot of people will tell you that one format is better than the other, but this really depends on what type of content you’re looking to create. For example, if you own a channel dedicated solely to travel vlogging then a 16:9 widescreen video would be ideal because it allows for more scenery in each shot while keeping things interesting for viewers at home.
However, if your channel focuses more on cooking or DIY projects then I would recommend sticking with a 4:3 standard definition video as this format offers an unobstructed view of everything going on in front of the camera while still retaining some level of professionalism when uploaded onto YouTube as well as being able-bodied enough so that viewers can easily follow along with whatever tutorial they’re watching at any given time – something which might not always be possible using otherwise higher quality footage like HD or even 4K resolutions (which can look great but sometimes come off too dark compared).
Whatever type of material you decide fits best into this format then feel free now go ahead and create something memorable!
Use YouTube to Drive Traffic
Use YouTube to Drive Traffic to Your Website, Blog and Landing Page. YouTube is one of the best ways to drive traffic to your website, blog, and landing pages. But how do you actually do it? In this post, we’ll show you some simple tricks for using YouTube videos to increase your site’s traffic.
The first thing you need is an engaging video that people will want to watch on YouTube. Once you’ve created the video, there are many different ways that can help drive traffic from YouTube back onto your website (or other location). Here’s a step-by-step process for getting started:
Upload Your Video – Uploading your video is easy! Go into “Videos” in the top left corner of Google search results page then click “Upload”, choose whether or not it’s public or private by clicking “Private” under “Visibility”, select any tags related keywords relevant keywords related tags if present then finally click upload button at bottom right hand side corner (see picture below).
The Ultimate Guide to SEO on YouTube
The first step is to create a channel. A YouTube channel gives you the opportunity to build your brand, increase subscribers, and grow an engaged audience. The second step is to optimize your channel. Optimizing your YouTube Channel involves optimizing its metadata, including its title, description, thumbnails and tags so that they can be found in search results by users looking for videos on those topics.
The third step is to upload content that people want to watch! You should also optimize this content for search engines by adding relevant keywords into your title and description fields as well as using them in other parts of the video (like titles). The fourth step is to make sure that viewers are able to find you when they’re looking for relevant information from different websites such as Google Search Engine Results Pages (SERPs). This can be done by creating backlinks – links from other webpages pointing back at yours – with keywords related to what you do/sell/provide etcetera!
Start a YouTube Advertising Campaign
You should now have a clear idea of what you need to do. Now it’s time to start taking action!
Start with defining the problem before starting on a solution, then set goals for yourself based on your research and what you’ve learned about yourself.
Don’t worry about what other people’s goals are – be ambitious, but stay realistic. For example: if your goal is to lose 30 pounds in 3 months, that may be too ambitious – 30 pounds can take 6 months or more depend on how much weight you need to lose and how healthy your diet and lifestyle habits are currently. So instead of setting an unrealistic goal like losing 50 pounds in 6 months (which would actually be way too hard), set smaller initial goals such as “I will lose 20 pounds by Christmas” or “I will lose 10 pounds by my birthday”. And remember – when it comes down to it, don’t forget about having fun! That should always come first!
Why You Should Start Making Videos Immediately
If you are looking to use YouTube for marketing, you need to first do a little research. You will want to find keywords that are relevant and valuable for your business and the customers that you serve. Keywords should also be easy to rank for, long tail (more than 2 words), specific to your industry, and trends. The more competition there is around these keywords, the harder it will be for you to rank well against them in search results!
- You will get more customers.
- You will be more successful.
- Your business will grow, and you’ll make more money!
- You can become famous for your content and brand.
- It is fun! (Really!)
- You will learn a lot about yourself, the world around you, and how to communicate with others in an effective way.
- And most importantly: it allows you to meet new people who share your love of YouTube marketing and help each other become better at what they do!
Conclusion
You can use YouTube for marketing purposes in many different ways. You can use it to drive traffic to your website, blog or landing page, and you can use it as an advertising platform as well. It is important that you take advantage of all the features that are available on YouTube because they will help make sure that your videos are seen by as many people as possible.
Curious about the ins and outs of digital marketing?
Subscribe to our email newsletter for the latest digital marketing insights, and also make sure to read our blogs. See you next time!
