How To Get Started With Email Marketing & Make Money
Email marketing is the most effective way to market your business and increase sales. It can also be used for lead generation and customer retention. Email marketing has been around since the early days of the internet and it’s still going strong today because it works! There are many ways to start an email marketing campaign. So, it can be overwhelming if you’re just getting started with this type of marketing. In this post, we’ll show you how to get started with email marketing and make money!
Email Marketing Vs. Newsletters
Email marketing is a form of direct marketing, while newsletters are a form of mass marketing.
Email marketing is targeted, while newsletters are not.
Newsletters are sent to a list of people who have opted in (opted in), while email marketing is sent to a list of people who have not (non-opted in).
Email Marketing For Beginners
Email marketing is a great way to get your message in front of your customers. It can be used to promote products and services. Also, you can build relationships with your customers, and get feedback on what they like or don’t like about your business.
Choosing An Email Service Provider
Choosing an email marketing service provider is one of the most important decisions you’ll make when starting your business. You will be using this platform to send out emails and build your list, so it’s vital to find an email service that has a great interface and is reliable. I personally use MailChimp for my email marketing. It is because it has a free plan, which means you can start sending out emails without paying anything upfront.
If you want to pay for better features (like being able to create forms or segmenting your list), then there are other options such as ConvertKit or GetResponse. But if budget is tight then go with MailChimp first! They also have some awesome guides on their website.
The next step is to create a compelling opt-in offer. So, Make sure it’s valuable and solves a problem that your audience has. For example, if you sell dog treats then maybe offer a free guide on how to choose the right dog treats for your pet.
Setting Up Your First Automated Email Marketing Campaign
Choose a template
There are several pre-made templates that you can choose from when setting up your first automated email campaign, but if you’re not sure what to choose, there are also helpful guidelines to help guide you in choosing the right template for your business.
There are several pre-made templates that you can choose from when setting up your first automated email campaign, but if you’re not sure what to choose, there are also helpful guidelines to help guide you in choosing the right template for your business.
Set up your account
You’ll need to set up a MailChimp account and add it to your website or blog so that all of the emails sent through MailChimp will show up as coming from this address (don’t worry—it’s easy!).
You’ll need to set up a MailChimp account and add it to your website or blog so that all of the emails sent through MailChimp will show up as coming from this address (don’t worry—it’s easy!).
Add your list
After setting up an account with MailChimp, add the email addresses of people who have signed up on the list or given their permission via social media posts or comments on one of your blogs. You’ll also need to create segments within this list based on demographics like location (city/state), age range, etc., so that each segment sees different types of content specifically tailored toward them! Be sure this process is completed before starting any campaigns because once they’re sent out into cyberspace there’s no going back!
After setting up an account with MailChimp, add the email addresses of people who have signed up on the list or given their permission via social media posts or comments on one of your blogs. You’ll also need to create segments within this list based on demographics like location (city/state), age range, etc., so that each segment sees different types of content specifically tailored toward them! Be sure this process is completed before starting any campaigns because once they’re sent out into cyberspace there’s no going back!
Create an email campaign
Create an email campaign by selecting which template(s) best fit with what type(s) messages you’d like to send out regularly (e-newsletters) versus less frequently (special promotions).
Create an email campaign by selecting which template(s) best fit with what type(s) messages you’d like to send out regularly (e-newsletters) versus less frequently (special promotions).
How to start email marketing for your business for FREE
You’re almost ready to get started with email marketing, but first you need to choose a service provider. We recommend Hubspot and Mailchimp because they are both free for up to 2000 subscribers and allow you to do all the things below. If you decide on one of these two services, skip ahead!
Once you have chosen a service provider and signed up for an account, it’s time for your first campaign! You will want this initial campaign (and every subsequent one) to include:
- Your logo or branding image at the top of the email so that people know who sent it.
- An image at the bottom of the email that links back to your website.
- An explanation of why someone should open and read this particular message. It is
because it might be relevant right now or ever again down the line, etc.
Conclusion
Email marketing is a great way to build brand awareness, grow your customer base and drive sales. But it can be intimidating for those who are new to online marketing. That’s why we created this guide! We’ve taken all the guesswork out of email marketing for you by providing everything from choosing an email service provider (ESP) and setting up your first campaign all the way through optimizing your emails so they reach their target audience.
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