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CONTENT CURATION
- Build trust with customers by showing them that you're credible, knowledgeable, and in-the-know about the topics they're interested in.
- Build authority by showcasing how much research and work you put into your content, whether that means pulling together existing pieces or creating new ones from scratch.
- Deliver engaging content that will help you stand out from other businesses in your industry.
- Stay up-to-date with what's happening in the world so that you can provide your customers with information they need.
- Attract new customers by providing information on products or services that might interest them.
- Do your research: Before you start posting or sharing content, make sure it's relevant to your audience. You can do this by using social media analytics tools like Twitter's analytics dashboard or Facebook Insights. These tools will tell you what kind of topics engage users most often so that you can tailor your posts accordingly.
- Start with what you know: Whether you're creating content for your own website or curating content to share on social media platforms, it's always best to start with what you know. You can expand your knowledge base by reading books or articles related to the subject matter.
- Be consistent: Posting frequently will get people excited about seeing your next post! Make sure that each time you post something new it is relevant to what was posted before so people don't get bored from seeing the same thing over again (even if it's super awesome).
- Use keywords wisely: When you're editing your piece together, think about what terms people might search for when searching for information on your topic. Make sure those terms are included in the title of your post and throughout its body text so that it shows up in Google searches.
- Know Your Audience: Make sure that your content curation aligns with who your audience is and what they're looking for.
- Keep It Fresh: It's important to keep your content fresh so people will want to come back often—and even more importantly; so they'll share it with others.
- Don't just copy and paste. While it's tempting to post the same article in multiple places, that's not going to help you build your brand or authority.
- Focus on quality over quantity: Content curation isn't about how many pieces of information you can post in one day; it's all about quality over quantity! If you only share one piece of great content per week or month (or whatever works best for your audience), then chances are people will remember that post for years after seeing it.
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