Different Types of SEO For The Digital Marketer
SEO is a vast field, with many sub-disciplines. It’s important to understand the different types of SEO so that you can find the right person for your project. In this article, we are going to talk about different types of SEO for digital marketers.
Avoid techniques that may get your site banned by Google
SEO is an umbrella term that refers to the entire process of improving your site’s visibility on search engines. However, there are different types of SEO:
- White-hat SEO techniques use the right skills while optimizing your website. It is important to avoid techniques that may get your site banned by Google.
- Black-hat SEO techniques are those which are against Google’s policies, and so they can get your site penalized or removed from search results.
- Gray-hat SEO is a mix of white and black hat, and it is not recommended for beginners as it involves some risk factors even if you do things correctly.
- On-page optimization is about improving internal elements like content and links on the page itself rather than outside it (off-page).
- Off-page optimization refers to building links from other websites back to yours in order to improve its ranking in search results pages (SEO).
You should also use technical SEO methods to check whether there are any issues regarding crawlers’ access and indexing problems via webmaster tools/search console; using Schema markup on pages; making sure social media profiles have unique descriptions instead of just linking them directly from each other etc., or else they might get caught up in Google’s algorithm updates due to duplicate content issues!
White-Hat SEO
It is a term used to describe the use of search engine optimization (SEO) techniques. These techniques are in compliance with Google’s Webmaster Guidelines. This type of SEO strategy is also known as ethical or white hat SEO. It is because it uses only long-term, proven methods that don’t violate any laws or ethical norms. So, you can use them for improving a site’s ranking on Google or other search engines.
Black-Hat SEO
Black-Hat SEO is the practice of using techniques that are not in accordance with Google’s guidelines. It is considered to be a form of spam and is against Google’s guidelines.
While black hat SEO can lead to higher rankings, it will only work for a little while before Google detects your actions and penalizes your site.
Gray-Hat SEO
Gray-hat SEO is a type of search engine optimization (SEO) that is not considered ethical. It involves using some of the tactics that are considered unethical, but not all. The aim is to get the website to rank higher in Google search results.
It’s important to note that there are many sites may use these strategies and still be successful. Yet, they are technically breaking guidelines set by Google and other search engines like Bing and Yahoo! A website can still succeed with gray hat SEO but will likely be penalized at some point if caught by one of these large companies.
On-Page SEO
On-Page SEO is the process of optimizing the web page so that search engines can better understand what it’s about and rank it accordingly. This includes:
- Title tags
- Meta descriptions
- URL structure
- Headers and footers
- Images and alt text (text alternative)
- Content and internal linking.
Off-Page SEO
Off-Page SEO is the time you spend promoting your site and content on other websites or in other places where people can find it.
One of the areas that marketers focus on with Off-Page SEO is building links to their sites. Links from high quality, relevant websites are a great way for search engines to determine how much value your site has. This also helps with ranking in Google, as well as improving conversions from organic traffic.
There are many things you can do to build backlinks, and one s guest blogging:
Guest blogging
Guest blogging is when you write articles for someone else’s blog; they then link back to one of your pages (i.e., homepage). It’s not just guest blogging though; it could also be contributing an infographic, video or photo gallery. This type of content creation is essential because it brings traffic directly back to your website by driving links and social shares which increase brand awareness and sales leads over time!
Technical SEO
Technical SEO is the process of improving your website to make it more search engine friendly. Technical SEO includes things like making sure your site is mobile-friendly, making sure your site is fast, and making sure your site is secure.
Technical SEO can be broken down into 3 categories:
- Mobile Optimization: This involves using specific coding techniques so websites are displayed correctly on mobile devices such as smartphones or tablets.
- Speed: Faster load times mean happier visitors who are not forced to sit through annoying loading screens while waiting for their desired content to appear before them on a webpage.
Speed also plays an important role in ranking factors because Google has stated that they will give preference to faster sites in their rankings algorithm over slower ones (but only if both load in less than two seconds).
International SEO
International SEO is about optimizing your site for international audiences. It’s important to make sure that your site is accessible to international users, as well as making sure that it’s optimized for local search engines.
International SEO differs from country-specific SEO. It involves optimizing your website based on geographic location. So, it is not about the language spoken by a specific country (as would be done with country-specific SEO).
Local SEO
Local SEO is the process of optimizing your website for local search so that it ranks higher in local searches.
The first thing to do is to optimize your content and make sure that your business’s name and address are included on all pages of the website. This can be done through Meta Tags, Alt Text, Header Tags, and Body Text.
Next up is to create citations with Google My Business (GMB), Yext, or Whitespark. They include both a NAP (Name Address Phone) listing as well as a link back to their website.
The final step would be to acquire reviews from customers. It can be from Yelp or other review sites like Facebook or TripAdvisor. It is because people trust other people’s opinions over brands’ advertisements!
Final words
This article was written to help you understand the importance of SEO and how it can benefit your business. We hope you enjoyed reading about the different types of SEO that can be used by businesses around the world.
Curious about the ins and outs of digital marketing?
Subscribe to our email newsletter for the latest digital marketing insights, and also make sure to read our blogs. See you next time!
